Case Study - Judd School

OK. So I had my in person meeting. Sorry didn't record it kinda chickened out, sorry, I'll get better at this.

BUT the meeting went super well with the boss and his people manager at his home. They have all kind of problems from customer support, employee support of the fleet of cleaners they employ, rep management and just marketing in general. They don't even run ads, relying on door-to-door canvassing to sign people up.

Despite all that they are still a multi million £££ company and expanding into more and regions, and all these things are starting to impact the business.

So I plan on focussing on the main pain point which is customer support. They already told me they were considering setting up a call centre of 4 people to man the phones. So lets say 4 x £25k (min wage here in the UK) so £100k pa.

They even wanted a specific name for the bot named after they guys brother-in-law who died of pancreatic cancer last year, kinda in his memory plus they had ideas around a support superhero figure.

They also want a bot to support their guys what they can call when they break-down, have an issue with HR, call-in sick etc.

Now here's the kicker. They already use an app called Trengo that does everything they need - they just don't know it. They just use it as their unified inbox but they just started AI and automations. Plus its offered at a price I can't compete with.

I'm still going to pitch them because I think they just need all-round help with marketing and automations.

Price-wise it needs to be at an entry level that allows me to add-on services as they need them. So I'm thinking monthly £450 per bot as they will probably end up having three, one for customer support, one for internal support and another inbound one to take sales calls.